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Mobile power new direction: no capacity than function?

Mar.20.2020 113

Three years ago, few people knew about mobile power, the battery life of mobile phones was less of a concern, and there was a market for feature phones with large batteries.Now, mobile power is sometimes more important than mobile phones, because as long as people are not sleeping, there is the possibility of using mobile phones at any time.Mobile power initial competition mainly in the capacity, a larger than a capacity, a larger than a volume, seems to make you more comfortable, but after a long time will find that we do not absolutely need large capacity, and the volume is too large, very inconvenient to use.

Then the second round of mobile power competition again focuses on the function, WiFi storage, wireless routing and other functions to join, enrich the configuration, but also has a new round of propaganda content, but in fact, the real use of these functions are very limited, users blindly pursue the number of functions is not the best choice.So in the future, how should mobile power supply serve users?

Fashion works for women

User segment will be the future trend of female group, it is very important to the user needs to look fashionable products, pay attention to the collocation with mobile phone products, accessories, such as iPhone5C style, or the various peculiar modelling, it will bring huge visual impact to female users, this emotional stimuli must be able to obtain very good effect on the market.In terms of functionality, female users do not have many requirements, as long as there is a capacity of 2000-4000mah is enough.

Business style service for professional users

Alleged business style, basically be exterior relatively inside collect sedate, suit the product that USES in the job field quite.Mobile power is definitely needed when traveling on business, so in such a use environment, reasonable function combination can be added to the product, such as WiFi routing function, and built-in wireless storage, which are very matching.Outdoor functions such as LED torches need not be incorporated into commercial products.

Portable power supply for auxiliary peripheral products

Mobile power supply may not actually have to act as the lead in the peripheral, many brands has been introduced with the function of mobile power supply other products, such as the following, wireless mouse, etc., it is also a very good development direction, after all, there are still a lot of users are looking for multi-function products, even without the 100% of the demand, more than one function is also good.

The future mobile power supply must be a market segment competition, and is to be subdivided according to the user, mobile power supply in a sense also belongs to consumables, the market potential is very huge, and the technical threshold is relatively low, so the requirements for product design and positioning is higher.


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